There are different conventions that separate a film trailer from an opening which should always be considered. The aim of a film opening is to get people into the cinema to watch the film. The role of a film opening is to establish time, date, characters and basic background information.
Film trailers generally consist of seemingly randomly ordered short and snappy shots - full of action - to excite and entice the viewer to watch the film. It will also consist of various shots of different characters, however the audience does not know who they are as no background information is given. Film trailers include famous key actors' well-renowned names as a way of enticing the audience, as well as maybe the director's name, the date it premieres and the title which is, more-often-than-not, placed at the end of the trailer.
Oppositely, a film opening can be alot slower with less pace as it sets the scene and introduces the main protagonist and, maybe, antagonist. Film opening's are more strictly structured than film trailer's. Within a film opening the different film title's have to be in a particular order; with the film's title never to be seen at the end - instead, this is where the director's name is.
This is an example of a film trailer:
This is an example of a film opening:
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