There are differences between mainstream and independent production companies' logos. Independent film company logos are usually alot less complex than those of mainstream companies, mainly due to their lack of funding.
Institutional logos are crucial for promoting a company's work. They need to be easily remembered by the viewer and so the more interesting - the better. Logos began as just logos; with no sound just an image/writing. However nowadays, institutions have turned to using sound and animation in their logos. These logos are also a way for the companies to show off; as a display of wealth and succession within the film industry.
History of the logo:
- Early days - Logos were very simple (only black and white pictures due to no colour television)
- 1922 - As studios grew, motion and sound was added (for example, MGM's lion* and Universal)
- 1930 - 20th Century pictures introduced the 'tower' which was carried on when they merged with Fox
- 1976 - All of the major studios, except Universal, had switched their logos over to cel animation (short for 'celluloid ' animation - when objects are drawn onto an transparent sheet and made to look as if they are moving, like how cartoons were made)
- 1980s - The return of still image
- 1990 - Universal became animated
- 2007 - Production logos changed to being edited on computers; everything went computerised.
This video shows a variety of different animated logos:
As our film is an independent one, from this research, we will need to keep our film logo fairly simple and short, with not too much animation; similar to to these:
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